Three people founded the GoTape production in an effort to «regain lost youth».

«Perhaps we are the only people in Russia doing this,» says musician Roman Pavlov. GoTape works with the format that immediately disappeared from young people's lives after the introduction of CD’s. They produce audio cassettes.

As in the case of vinyl, which once again became fashionable among collectors, tapes attract those who never encountered with them as well as those who remember how to use a pen to rewind the album to the desired song.

There are labels today that print music on rare formats, as well as people who buy music solely on physical recording and playback mediums.

Никита Петров / Nikita Petrov