Why do we need a new kind of media?

The audience of television, radio, printed newspapers, anything that can be qualified as old media, is rapidly aging. The web is the source of the information for the new generation today with video becoming an accessible and popular format which preempts the text.

We're doing documentary and talk about things that are important for us, but beyond the agenda of average media.

We strive to talk about mechanisms that affect everyday life.

We translate content into english to provide access for anyone who's intrested in russian culture.

We believe that real media should offer material that encourages thinking beyond the boundaries of everyday experience, as well as to give the opportunity to look at things from a different angle. Because only a versatile and educated person is able to make informed decisions and participate in the life of the society.

The project is based in St.Petersburg and done on a volunteer basis.